The Determinants of Brand Loyalty in the Textile Industry among Bankers

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The Determinants of Brand Loyalty in the Textile Industry among Bankers ABSTRACT This study examined the Determinants of Brand Loyalty in the Textile Industry among Bankers in Calabar Metropolis. The case studied were staff of selected banks in Calabar Metropolis. The major objective was to find out what makes a banker to prefer one brand […]

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